Billboard advertising refers to a mode of advertising that is placed outdoor areas to convey the brand message to people outside. Billboard advertising is designed to capture the attention of people as they move through their daily routines, such as commuting to work, shopping, or engaging in recreational activities. This form of advertising relies on large-format visuals, catchy slogans, and impactful messaging to create brand awareness and deliver targeted marketing messages. Billboard advertising offers broad exposure, wide geographic coverage, and the ability to reach diverse demographics. It remains a popular and effective advertising medium to engage audiences in both urban and suburban areas, providing opportunities for businesses to make a memorable impact and generate brand recognition in the physical environment.