Traditional outdoor advertising includes media that have been existing since ages and playing a vital role in the advertising. It comprises a varied range of media such as hoardings, billboards, unipoles etc.
Traditional OOH are the only media that drivers and passengers cannot escape. Unlike other forms of media, outdoor advertising cannot be turned off, thrown away, or clicked away. It is exposed to your potential customers 24/7 and gives you the ability to pinpoint the geographic area that you would like to target. It is big, bold, colorful and most importantly memorable and constant exposure 24/7 means that consumers are exposed to your message over and over.
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